The system for more freight business

More Leads.
More Loads.
Less Chaos.

LoadLander tells you who to contact today, remembers every conversation, and follows up on your quotes when you don't. Built for freight brokers and agents. Works alongside the TMS you already have.

$197/month, one plan. Card to verify only. You're not charged until day 7. We do the setup.

Setup done for youNo contractsWorks alongside your TMS
Your calls for today6 TO CALL

Thursday, 7:02 AM · sorted by value and how long they've been sitting

MD
Midwest Distribution Co.
Quote sent 9 days ago, no reply
$12,500
CHI → LAX
AC
Atlas Carriers LLC
No answer Monday, try again today
$9,800
DAL → NYC
PF
Prairie Freight Solutions
Negotiating, awaiting your rate
$8,400
ATL → MIA
GC
Gulf Coast Foods
Contract renewal due this quarter
$6,200
DAL → ATL
CB
Cascade Building Supply
No contact in 14 days
$4,900
SEA → PHX
Logged automaticallyYesterday
Midwest Distribution Co. · outbound call4m 12s
Atlas Carriers LLC · no answerRetry Thu
Prairie Freight · quote follow-up sentDay 3

The problem

Who are you calling this morning?
Your spreadsheet doesn't know.

You're not losing loads because you're bad at this. You're losing them because nothing follows up.

Every broker we've spoken to runs their pipeline the same way: a spreadsheet, a phone, and a memory that's already full. It works right up until the day it doesn't.

How most freight brokers run their pipeline today

The old way
The old way: a freight broker's prospecting spreadsheet, four tabs and hundreds of rows colour-coded by hand

A real broker's prospecting list, recreated with the names changed. Four tabs. 650 rows. Six colours nobody wrote a key for. Not one reminder attached to any of it.

You sent the quote and never chased it

Rate went out Tuesday. It's Friday. You've quoted eleven others since. The shipper booked with whoever followed up on Wednesday.

Nothing tells you who to call

Colour-coded, four tabs, one person on earth who understands it. Nothing in it reminds you of anything. Nothing in it tells you who's gone quiet.

The shipper who went quiet

They used you twice in spring and you haven't spoken since. They haven't stopped shipping. Somebody else is moving their freight.

What LoadLander actually does

Four things. All of them running whether you're at your desk or not.

1

Your call list, every morning

You log in and there's a list: who to call today, why they're on it, what was said last time. Sorted by what the load is worth and how long it's been sitting.

Not a blank screen with an Add Contact button. A list.

2

Call straight from the list

Click the name, the call goes out from your business number. When you hang up it's logged against the record (who, when, how long) without you typing anything.

If they didn't pick up, "call again" is already on your list for three days' time.

3

Quotes that chase themselves

Move a quote to Quote Sent and the clock starts. Three days quiet, they get a text. Four days after that, an email. It stops the moment they reply, or the moment the load books.

You set it up once, during setup, which we do, and then every quote you send gets chased whether you remember it or not.

4

A website that sorts your enquiries

Not a brochure. A site that tells a shipper you're real when they look you up, and a form that asks who are you before anything else.

So freight enquiries reach your pipeline, and the carriers, the software vendors and the job applicants go somewhere else entirely.

About that website

"The only thing my website brings me is carriers."

We've heard this from every broker we've spoken to, and it's true. Post a freight website and you'll hear from carriers wanting loads, dispatchers selling services, factoring salespeople, software vendors, people applying for jobs, and occasionally a shipper.

So we stopped fighting it. LoadLander's intake form asks who's asking, first, before it accepts anything.

Shippers

Straight into your pipeline

With the lane and the equipment already filled in, and an automatic reply while you're still reading yours.

Carriers

A packet request instead

Collects their USDOT, equipment, lanes, insurance date and documents, and files them for you to review when you've got a minute.

Everyone else

Pointed at an email address

Software vendors, job applicants and factoring salespeople stop landing in your quote requests.

The enquiries you didn't want become the paperwork you were going to have to do anyway.

You decide which carriers you work with. LoadLander collects the documents and keeps the checklist. It doesn't approve anybody.

One place

Calls, texts and emails. One conversation.

A shipper texts you back, replies to your email, then calls. In most setups that's three places to look and no way to tell it's the same person. In LoadLander it's one thread with the whole history under it: what you quoted, what lane, what stage it's at, what you said last Tuesday. You reply from one screen, and the same screen is on your phone.

  • Every shipper prospect and customer in one pipeline
  • Carrier records with lanes, equipment and insurance dates
  • Calls, texts and emails threaded to the right contact
  • Quotes tracked from sent to booked to won
  • Contacts that go quiet turn themselves into tasks
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MD
Midwest Distribution Co.
Shipper
OverviewActivityTasksNotesFilesPipeline
Owner
M. Turner
Stage
Quote Sent
Value
$12,500
Lane
CHI → LAX
Equipment
Dry van
Next step
Day 7 email
Recent activity
Outbound call logged automatically, 4m 12s
Yesterday, 9:14 AM
Follow-up text sent, day 3 touch
Aug 9, 8:00 AM
Rate quoted: CHI → LAX, dry van
Aug 6, 2:41 PM
The LoadLander mobile app: calls, texts and emails in one thread on a phone
iOS & Android

The same inbox, in your pocket.

Most of your day doesn't happen at a desk. You're on a dock, in a truck stop, in the car between meetings. And that's exactly when a shipper texts you back.

The mobile app isn't a cut-down version. Calls, text messages and emails all happen in the same interface you use at the desk, threaded to the same contact. Ring someone from your phone and it's logged against the record the same way. Answer a text on the app and it's in the thread when you open your laptop.

  • Call, text and email from one screen
  • Every call logged automatically, wherever you made it
  • Your morning call list, in your pocket
  • Same threads, same pipeline, same everything. Nothing is desktop-only

Where it sits

LoadLander doesn't replace your TMS. It fills the gap in front of it.

Your TMS takes over once the load is real: assignment, documents, invoicing, tracking. It was never built to tell you which shipper to call this morning, or to chase a quote you sent nine days ago. That's where the money is won or lost, and for most brokers it's a spreadsheet and a good memory.

LoadLander owns that part. Prospect, contact, quote, negotiate, booked. Then it hands off. When a shipper becomes a customer, one click sends their details straight into your TMS. You don't key it in twice.

Find & follow up
LoadLander
→
The moment it's real
Load booked
→
Execute
Your TMS

Works with AscendTMS, Tai, Turvo, McLeod and anything else that'll take a connection. We set it up during onboarding.

From cold list to repeat shipper

1
Your list
Your spreadsheet, referrals and inbound calls, plus 100 carriers in your lanes, loaded on day one
2
Loaded in
We import it and organise it. You send a spreadsheet; that's the whole job
3
This morning's calls
A prioritised list, waiting when you log in
4
Logged without typing
Every call recorded against the contact, and a follow-up task if they didn't answer
5
Quote out, quote chased
Day 3 a text, day 7 an email, until they answer or the load books
6
Booked
Pushed to your TMS, and the relationship keeps getting worked

Setup

You don't set it up. We do.

You're not going to spend a week learning software, and we're not going to ask you to. Send us your contacts in a spreadsheet, in any format, and your logo. That's the whole ask.

Hour one

Your account, already configured. Pipeline built, follow-up on, phone number live, website up.

Day one

Reply to one email with your contacts. We load them, along with a hundred carriers running lanes near you. Your call list is ready the next morning.

Day two

You work the list. Everything you do gets recorded without you doing anything about it.

Text messaging can take up to 7 days to switch on. That is US carrier registration: everyone who sends business texts has to do it, and we file it for you the hour you sign up. Calls, email, your website and your call list all work immediately.

Why us

This started with somebody else's spreadsheet.

A broker we know runs a serious book of business out of a colour-coded Excel file. Four tabs. Six colours. One person on earth who understands it. He's good at his job. The spreadsheet isn't the problem, it's the symptom. There was simply nothing built for the part of his work that happens before a load exists.

We've spent twenty-five years building the systems that stop sales pipelines leaking (the follow-up, the routing, the "who do I call today") for businesses in a dozen other industries. Freight didn't have one. So we built it.

More about us →

Pricing

$197/month

One recovered shipper pays for the year.

One plan. Everything included. No setup fees, no contracts, no upsells waiting behind a paywall.

See what's included →

Questions

The things people ask before they sign up

Do I have to give up my TMS?

No. LoadLander handles the part before the load closes: prospecting, follow-up, quotes, relationships. Your TMS keeps doing what it does after. And when a shipper becomes a customer, one click sends them across so you're not typing it twice.

I'm not good with software.

You don't have to be. We do the setup, import your contacts and switch on your follow-up. Day one you log in to a list of people to call.

How long does it take to get going?

Your account is live the hour you sign up. Contacts loaded within a day of you sending them. Text messaging can take up to 7 days because of US carrier registration. Everything else works straight away.

Is there a contract?

No. Monthly, cancel whenever. Annual is available at two months off.

What do the calls and texts actually cost?

Billed at close to what they cost us. A typical month is $8 to $18 on top of your plan, and you get $10 of credit free when you sign up. Full breakdown →

Your spreadsheet isn't going to follow up for you.

Seven days free. We load your contacts, build your pipeline and switch on your follow-up. You'll have your call list by tomorrow morning.*

We take a card to verify the account: you're not charged until day 7, and cancelling before then costs you nothing.

* From the day you send us your contacts.

LoadLander

The sales system for freight brokers and agents. Keep your TMS. We handle everything before the load closes.

Start your 7-day free trial
© 2026 Galena Hall, Inc. DBA LoadLander · 651 N Broad St, Suite 201, Middletown, DE 19709, USA
LoadLander is not a transportation management system and does not broker freight.