The system for more freight business
LoadLander tells you who to contact today, remembers every conversation, and follows up on your quotes when you don't. Built for freight brokers and agents. Works alongside the TMS you already have.
$197/month, one plan. Card to verify only. You're not charged until day 7. We do the setup.
Thursday, 7:02 AM · sorted by value and how long they've been sitting
The problem
You're not losing loads because you're bad at this. You're losing them because nothing follows up.
Every broker we've spoken to runs their pipeline the same way: a spreadsheet, a phone, and a memory that's already full. It works right up until the day it doesn't.
How most freight brokers run their pipeline today
A real broker's prospecting list, recreated with the names changed. Four tabs. 650 rows. Six colours nobody wrote a key for. Not one reminder attached to any of it.
Rate went out Tuesday. It's Friday. You've quoted eleven others since. The shipper booked with whoever followed up on Wednesday.
Colour-coded, four tabs, one person on earth who understands it. Nothing in it reminds you of anything. Nothing in it tells you who's gone quiet.
They used you twice in spring and you haven't spoken since. They haven't stopped shipping. Somebody else is moving their freight.
What LoadLander actually does
You log in and there's a list: who to call today, why they're on it, what was said last time. Sorted by what the load is worth and how long it's been sitting.
Not a blank screen with an Add Contact button. A list.
Click the name, the call goes out from your business number. When you hang up it's logged against the record (who, when, how long) without you typing anything.
If they didn't pick up, "call again" is already on your list for three days' time.
Move a quote to Quote Sent and the clock starts. Three days quiet, they get a text. Four days after that, an email. It stops the moment they reply, or the moment the load books.
You set it up once, during setup, which we do, and then every quote you send gets chased whether you remember it or not.
Not a brochure. A site that tells a shipper you're real when they look you up, and a form that asks who are you before anything else.
So freight enquiries reach your pipeline, and the carriers, the software vendors and the job applicants go somewhere else entirely.
About that website
We've heard this from every broker we've spoken to, and it's true. Post a freight website and you'll hear from carriers wanting loads, dispatchers selling services, factoring salespeople, software vendors, people applying for jobs, and occasionally a shipper.
So we stopped fighting it. LoadLander's intake form asks who's asking, first, before it accepts anything.
With the lane and the equipment already filled in, and an automatic reply while you're still reading yours.
Collects their USDOT, equipment, lanes, insurance date and documents, and files them for you to review when you've got a minute.
Software vendors, job applicants and factoring salespeople stop landing in your quote requests.
The enquiries you didn't want become the paperwork you were going to have to do anyway.
You decide which carriers you work with. LoadLander collects the documents and keeps the checklist. It doesn't approve anybody.
One place
A shipper texts you back, replies to your email, then calls. In most setups that's three places to look and no way to tell it's the same person. In LoadLander it's one thread with the whole history under it: what you quoted, what lane, what stage it's at, what you said last Tuesday. You reply from one screen, and the same screen is on your phone.
Most of your day doesn't happen at a desk. You're on a dock, in a truck stop, in the car between meetings. And that's exactly when a shipper texts you back.
The mobile app isn't a cut-down version. Calls, text messages and emails all happen in the same interface you use at the desk, threaded to the same contact. Ring someone from your phone and it's logged against the record the same way. Answer a text on the app and it's in the thread when you open your laptop.
Where it sits
Your TMS takes over once the load is real: assignment, documents, invoicing, tracking. It was never built to tell you which shipper to call this morning, or to chase a quote you sent nine days ago. That's where the money is won or lost, and for most brokers it's a spreadsheet and a good memory.
LoadLander owns that part. Prospect, contact, quote, negotiate, booked. Then it hands off. When a shipper becomes a customer, one click sends their details straight into your TMS. You don't key it in twice.
Works with AscendTMS, Tai, Turvo, McLeod and anything else that'll take a connection. We set it up during onboarding.
Setup
You're not going to spend a week learning software, and we're not going to ask you to. Send us your contacts in a spreadsheet, in any format, and your logo. That's the whole ask.
Your account, already configured. Pipeline built, follow-up on, phone number live, website up.
Reply to one email with your contacts. We load them, along with a hundred carriers running lanes near you. Your call list is ready the next morning.
You work the list. Everything you do gets recorded without you doing anything about it.
Text messaging can take up to 7 days to switch on. That is US carrier registration: everyone who sends business texts has to do it, and we file it for you the hour you sign up. Calls, email, your website and your call list all work immediately.
Why us
A broker we know runs a serious book of business out of a colour-coded Excel file. Four tabs. Six colours. One person on earth who understands it. He's good at his job. The spreadsheet isn't the problem, it's the symptom. There was simply nothing built for the part of his work that happens before a load exists.
We've spent twenty-five years building the systems that stop sales pipelines leaking (the follow-up, the routing, the "who do I call today") for businesses in a dozen other industries. Freight didn't have one. So we built it.
More about us →Pricing
One plan. Everything included. No setup fees, no contracts, no upsells waiting behind a paywall.
See what's included →Questions
No. LoadLander handles the part before the load closes: prospecting, follow-up, quotes, relationships. Your TMS keeps doing what it does after. And when a shipper becomes a customer, one click sends them across so you're not typing it twice.
You don't have to be. We do the setup, import your contacts and switch on your follow-up. Day one you log in to a list of people to call.
Your account is live the hour you sign up. Contacts loaded within a day of you sending them. Text messaging can take up to 7 days because of US carrier registration. Everything else works straight away.
No. Monthly, cancel whenever. Annual is available at two months off.
Billed at close to what they cost us. A typical month is $8 to $18 on top of your plan, and you get $10 of credit free when you sign up. Full breakdown →
Seven days free. We load your contacts, build your pipeline and switch on your follow-up. You'll have your call list by tomorrow morning.*
We take a card to verify the account: you're not charged until day 7, and cancelling before then costs you nothing.
* From the day you send us your contacts.
The sales system for freight brokers and agents. Keep your TMS. We handle everything before the load closes.
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